{"product_id":"nonormal-swiss-made-outdoor-coffee","title":"NoNormal Swiss Made Outdoor Coffee","description":"\u003cp\u003eCarrying coffee usually means carrying equipment: a grinder, a filter, a pot, and everything you then clean and pack out. Classic Black removes all of it.\u003c\/p\u003e\n\u003cp\u003eIt is coffee paste rather than powder. Colombian Arabica, dark roasted, then concentrated in Switzerland until a teaspoon in hot water gives you a full cup with a heavy body and no grit.\u003c\/p\u003e\n\u003cp\u003eStir it into water slightly below 80°C, or into a cold bottle if you would rather shake it. The tube reseals, never needs refrigeration, and keeps for eighteen months from production.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIngredients: Coffee extract* 70%, coffee powder* 7%, water, thickener (xanthan gum, gum Arabic)\u003c\/p\u003e\n\u003cp\u003e*Colombia\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"h2\"\u003eThis is not instant coffee\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003eInstant coffee is brewed and then dried, and drying is where most of the aroma gets lost. NoNormal coffee is never dried. We brew 100% Colombian Arabica, then reduce it to a concentrate about twenty times stronger than a usual cup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eWe add microgrounded coffee for some extra body and natural thickener holds it together so it never needs a fridge, before or after opening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eThe beans come from Colombia. Everything after that happens in Switzerland with a tube that is made of 100% recycled aluminium.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/nonormal.com\/cdn\/shop\/files\/251114_Classic_black_NutritionLabel.jpg?v=1763132103\u0026amp;width=1200\" alt=\"Nutrition facts\"\u003e\u003c\/p\u003e","brand":"High View Outdoors","offers":[{"title":"Classic Black","offer_id":52378949648672,"sku":null,"price":19.89,"currency_code":"USD","in_stock":true},{"title":"Sweet Black","offer_id":52378949681440,"sku":null,"price":19.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/8124\/7264\/files\/SB_Topdown_0bad802d-11c5-4e8a-9b7e-da5204994de9.webp?v=1789741878","url":"https:\/\/highviewoutdoors.org\/products\/nonormal-swiss-made-outdoor-coffee","provider":"High View Outdoors","version":"1.0","type":"link"}